Exertis Launches New Specialty Business Unit Focused on Growing Broadcast Channel

Exertis Broadcast stems from the acquisition of JB&A Distribution and catapults Exertis to the forefront of a thriving enterprise video market.

AMHERST, NEW YORK, October 1, 2021 — Expanding its network of specialty business units to meet the needs of specific markets, Exertis North America today announced the launch of Exertis Broadcast, building on its 2020 acquisition of JB&A Distribution.  The new unit joins Exertis ProAV, Exertis Consumer Electronics, Exertis Enterprise and Exertis Mobile Living in offering vendor partners and resellers an unprecedented range of channel focused sales and marketing programs.

“The launch of this new business unit, backed by the scale, commitment and resources of the entire Exertis Group and DCC, comes at a time when video has become the primary communications platform for every type of company or organization,” Exertis Pro AV Managing Director John Dunne said today.

“The new distributed and remote work/learn economy we live in today is turning every company, school, professional and learner into their own individual content producer and broadcaster,” he continued.  “This reality is driving the growth of enterprise quality video in North America in ways never before imagined.”

According to Dunne, traditional corporate, as well as network and cable broadcasters, have long understood the importance of the broadcasted image.  This understanding now applies to literally everyone who must lead or participate in a video call on any platform.

“In a remote and hybrid work environment, you’re only as good as the image you broadcast to the other call participants.  With an in-person meeting, you only have to look good to a few other people in the same room.  On a video call, you are competing for the approval of, in some cases, literally hundreds of participants, many of whom are masters of turning video technologies to their advantage.”

Looking beyond remote work, Dunne sees broadcast quality video becoming an increasingly important tool for telemedicine providers and growth marketers who are utilizing professional quality videos in their digital marketing campaigns.  “Traditional media news sources are losing their hold on the consumer’s attention.  Every company can and should be its own broadcaster, speaking directly through video to audiences they define, curate, and cultivate over time.  At the end of the day, a direct line of communication between a company and its market is the most effective way to sell.”

Indeed, according to a report recently published by Markets and Markets, the enterprise video market is expected to grow from $16.4 billion in 2020 to $25.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 9.3% during the forecast period. The major factors driving the enterprise video market include the growing demand for video streaming and the need for connecting remote workforce, an increasing number of internet users, rising smartphone adoption, and increasing operational efficiency among organizations.

Last year’s acquisition of JB&A Distribution by Exertis, significantly strengthens the company’s position as North America’s leading specialist distributor — and catapults the company to the forefront of this increasingly important product category.

For more information about Exertis Broadcast, visit www.exertisusa.com/broadcast.

ABOUT EXERTIS GROUP

Exertis is the leading global technology distribution and supply chain services provider in the ProAV, Mobile, Consumer, IT & Enterprise channels. After 40 years of profitability, Exertis continues to outperform the market, quadrupling its business in the last five years and achieving revenues of over £3.9bn globally in FY20. Exertis represents hundreds of manufacturers and provides distribution and supply chain services internationally, spanning more than 25,000 products across AV solutions, unified communications, consumer electronics, mobile, computing and accessories, entertainment, print, networking, servers and solutions and security.

Exertis is part of DCC plc, a FTSE 100 company specialising in international sales, marketing, distribution, and business support services, employing over 13,200 people worldwide with an annual turnover of £14.8 billion and operating profits of £494.3 million. Being part of DCC provides superior financial strength and the ability to continually invest in bringing new services to the market.

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