facebook pixel

Exertis Virtual Vendor Summit Sets the Stage for a New and Better Normal for the Post Covid AV Industry

AMHERST, NEW YORK, October 15, 2020 — Utilizing many of the integrated AV technologies that are now the mainstays of the Covid era remote work environment, Exertis convened its first ever Virtual Vendor Summit Executive yesterday before a global audience — and the promise they heard could not have come a better time for vendors seeking a path forward in 2021 and beyond.

“Exertis is your strategic growth partner,” Exertis President & CEO Kevin Kelly told vendors.  “We are the one global distribution partner that offers the most stability and the greatest range of resources that can help you grow your business region by region, category by category, here in North American and around the world.”

Amplifying further on the scale of that opportunity, DCC Technology Managing Director Tim Griffin told attendees that DCC is a 43-year-old FTSE 100 company that employs 13,000 people around the world.  “We seek to grow by 15% a year through a market commitment to specialism and a maniacal focus on meeting the needs of our customers in each specialist area.  We enable people and businesses to grow and progress, evolve our specialist brands to provide global opportunities to our vendors, and expand our geographical footprint through acquisitions.”

Exertis International Managing Director Clive Fitzharris drove the point home even further, noting that, “In the last five years alone Exertis has invested more than 2.5 billion pounds on 100 acquisitions and we’re not even close to being finished with our growth through acquisition strategy.  We will continue to bold on new businesses and platforms that enable our team to make the extraordinary happen each and every day for our customers.”

Reviewing the current business environment, Kelly emphasized that 2020 was a year of two halves.  “2019 was the best year in history for the commercial AV industry and for our company, and 2020 started off like a rocket with major installations across all of our vertical markets.  And then Covid brought the world, and our industry, to a standstill.  The months of April and May were challenging but then, in July, business started to rebound as customers invested heavily in the technologies and solutions that meet the needs of the new remote based workforce.  This resurgence continues with our overall sales up 21% in the second half of the year.”

Exertis Virtual Vendor Summit

Looking forward to 2021, Kelly promised vendors that they will experience Exertis as a company organized around a platform of value-added services that include marketing, sourcing, supply chain management, logistics, as well as increased digitalization and automation of the business.  “We are committed to working with you to expand the size of your total available market.”

Kelly said that the company’s current vendor and reseller portals were being enhanced to offer a greater degree of automation and self-service.  “At the end of the day, we can achieve new levels of efficiency and add new value to our relationship by using digitalization to streamline the way we do business,” Kelly explained.  “We want to empower our vendor and reseller partners to be able to self-manage their businesses on our portals and be able take advantage of a new array of automated marketing programs, financial management tools, payment options and analytics.”

Looking toward areas of opportunity, Kelly said that the company will invest heavily in dvLED display, interactive whiteboards, collaboration and hospitality categories.  “These are the areas that are growing the fastest as the world returns to work, school, and play,” he stressed.

Kelly also said that a new business unit will be brought from Europe to North America in 2021 — Exertis Enterprise.  Joining Exertis ProAV and Exertis Mobile Living in offering custom solutions for specific specialty areas, Exertis Enterprise will offer server, storage, networking, security, software, component, cloud, power, and connectivity services.

“We believe that the new normal that is emerging today is going to be a better normal for society as a whole and for the commercial AV industry we are a part of,” Kelly concluded.  “Exertis offers you the best opportunity to grow and expand your business in this new normal world.”


Exertis is a leading route-to-market and supply chain partner for established and emerging technology brands across consumer, business and enterprise, and is a wholly-owned subsidiary of parent company DCC PLC, an FTSE 100 company. After 38 years of profitability, Exertis continues to outperform the market, achieving revenues of £3.631billion in FY2019.

Exertis represents 1,400 global and emerging brands selling to more than 50,000 reseller and retailer customers focused on consumer, mobile, business, enterprise and IT Supplies. It also provides an industry-leading and innovative range of services and value-added solutions. With offices in Europe, North America, Middle East and China and with global reach via its supply chain services, Exertis employs 4,100 people in 21 countries.

More News

ALMO-acquisition-press release

Exertis Acquires Almo Corporation in DCC plc’s Biggest Ever Transaction

IMD Movember 2021

Exertis Employees Participating in Movember 2021 for Men’s Health

Contacta case study - Exertis Australia

Exertis Pro AV Australia teams up with Hampstead Health to Better Serve Patients with the Contacta Bridge Bar System

Videon press release feature

Exertis Broadcast Makes Videon’s Exclusive Video Compute Platform Available for Purchase in the U.S. and Canada

Mercury Notifications press release

Mercury Notifications Appoints Exertis Broadcast to Serve as a United States Distribution Partner

Social media BOSE giveaway

Exertis Social Competition

Exertis Broadcast - JB&A Merger

Exertis Launches New Specialty Business Unit Focused on Growing Broadcast Channel

Exertis Broadcast stems from the acquisition of JB&A Distribution and catapults Exertis to the forefront of a thriving enterprise video market. AMHERST, NEW YORK, October 1, 2021 — Expanding its network of specialty business units to meet the needs of specific markets, Exertis North America today announced the launch of Exertis Broadcast, building on its […]


INFiLED and Exertis ProAV Sign New U.S. Distribution Agreement for dvLED Displays

New agreement builds upon the two companies’ success in the EMEA region AMHERST, NEW YORK, August 30, 2021 — INFiLED, global leading manufacturer of LED displays and Exertis ProAV, the global leader in value added, specialist commercial AV distribution, today announced the extension of their EMEA region collaboration for dvLED displays with a new agreement […]

Expanding “Plug-in to Exertis ProAV & Tech Tour” Highlights Growing Range of AV, Broadcast, and Enterprise Solutions!

AMHERST, NEW YORK, August 16, 2021 — Featuring the largest and broadest range of commercial AV, broadcast, production, and IT solutions ever assembled for a traveling technology roadshow, Exertis ProAV today announced that the Big Book of AV Tour & Conference Series will now be called the “Plug-in to Exertis ProAV & Tech Tour” that […]

MAXHUB Selects Exertis ProAV For North American Distribution

MAXHUB Selects Exertis ProAV For North American Distribution

Agreement strengthens company reach throughout the US and Canada AMHERST, NEW YORK, May 19, 2021 — MAXHUB, a premier provider of collaborative communication and interactive class delivery solutions, is turning to Exertis ProAV to drive distribution of MAXHUB products throughout the United States and Canada. World renowned for providing industry-leading AV and IT system solutions […]

Exertis fact sheet

Credit & Finance

The Exertis group offers an extensive range of credit services, leasing and financial options to enable our partners and their customers to afford the solutions they need to grow.

Share This